“The Road Not Taken” is a Cinematic Poem Short Film Commercial Featuring Poet Robert Frost for Ford in New Zealand Directed by Mark Molloy.
Directed By: Mark Molloy
Agency: JWT, Auckland
Executive Creative Director: Angus Hennah
Production Company: Exit Films, Melbourne
Director: Mark Molloy
Producer: Wilf Sweetland
DP: Greig Fraser
Post-Production: Fin Design, Sydney
Music written & produced by: Andrew Callaghan
The voiceover in this ad is a reading of Robert Frost’s poem of the same name, while the pictures tell the story of a man and all the possible lives he could lead. An emotive piano soundtrack for this ad that reaches through the gamut of emotions felt in life – tenderness, despair, quietude, determination, and everything in between.
The Road Not Taken By Robert Frost (1874–1963)