As Official Timekeeper for London 2012, OMEGA will once again bear witness to Olympic glory. It has also been 50 years since the Rolling Stones became a band and 31 years since “Start Me Up” first entered the charts! To mark these occasions, OMEGA has released an extended Olympic Games-themed television commercial.
Commercial Produced By: Omega Watches
Music Producer: Don Was (Rolling Stones “Start Me Up”)
The footage features the Rolling Stones’ classic hit “Start Me Up”, remixed especially for the commercial by producer Don Was. The on-screen footage features Chinese diver Qiu Bo, U.S. swimmer Natalie Coughlin, British heptathlete Jessica Ennis, U.S. sprinter Tyson Gay, South African swimmer Chad Le Clos and U.S. pole vaulter Jenn Suhr — all Olympic hopefuls and OMEGA brand ambassadors. The focus is on the athletes’ routines and concentration in the pivotal minutes and seconds before competition, a moment in time for each athlete that can set the tone for a potentially life-changing performance.
Article on filming the commercial: http://www.ft.com/cms/s/0/67689dce-a9aa-11e1-a6a7-00144feabdc0.html#axzz33Djy4HkO