“Ode to Valser” is a Cinematic Poem Short Film Promo Directed by Marcel Langenegger.
Directed by: Marcel Langenegger
Music by: Anders Trentemøller (“Miss You”)
Produced by: Chocolate Films
Written by: Peter Schulz
“The captivating origin of the water and the years of refinement through the mountains gave communicative fuel to the new Valser brand film – “Ode to Valser”. Derived from the brand concept “Foundation” and the communication strategy “Made by Mountains” (“Vo Berga gmacht”) the film tells the story of how the water is “made” – from the product’s own perspective. Mountains are not only the origin and source of the Valser water, but stand for naturalness, stability, peace and Swiss values. The new brand film dramatizes the waters own story through authentic elements and subtle poetry along with the desire for originality, authenticity, deceleration, and simplicity.
In addition to the enigmatic scenes in the film, shot on location in Vals, comes the musical piece “Miss you” with high emotional impact composed by the famous Danish electronic music producer Trentemøller.”