Tag Archives: 2012 London Olympics

“London Is Ready”: Cinematic Sega Game Trailer Featuring Poet Walter Wintle Produced By Jen Reznick (2012)

“London is Ready” Trailer for Sega London 2012- The Official Video Game of the Olympic Games, developed by Sega Studios Australia.

Producer: Jen Reznick
Editor/ VFX: Miland Suman
Additional Editing/ VFX: Lee Bamsey
Production Assistants: Jon Davey, Ed Stenson
Colour Grade: Tom Balkwill – DirtyLooks.co.uk
Voice Over: Seth Bennett, Ralph Ineson
Music for ‘London is Ready’ and ‘Olympic Spirit’: FeltMusic.com
Sound Design: Sega Studios Australia/ Richard Nathan

“Thinking”  by Walter D. Wintle

“If you think you are beaten, you are;
If you think you dare not, you don’t.
If you’d like to win, but think you can’t
It’s almost a cinch you won’t.
If you think you’ll lose, you’ve lost,
For out in the world we find
Success being with a fellow’s will;
It’s all in the state of mind.

If you think you’re outclassed, you are:
You’ve got to think high to rise.
You’ve got to be sure of yourself before
You can ever win a prize.
Life’s battles don’t always go
To the stronger or faster man,
But soon or late the man who wins
Is the one who thinks he can.”

Website:  http://www.locomotion.co.uk

“Start Me Up-2012 London Olympics”: Cinematic Commercial For Omega Watches Featuring Rolling Stones Remix By Producer Don Was (2012)

As Official Timekeeper for London 2012, OMEGA will once again bear witness to Olympic glory. It has also been 50 years since the Rolling Stones became a band and 31 years since “Start Me Up” first entered the charts! To mark these occasions, OMEGA has released an extended Olympic Games-themed television commercial.

Commercial Produced By:  Omega Watches

Music Producer:  Don Was  (Rolling Stones “Start Me Up”)

The footage features the Rolling Stones’ classic hit “Start Me Up”, remixed especially for the commercial by producer Don Was. The on-screen footage features Chinese diver Qiu Bo, U.S. swimmer Natalie Coughlin, British heptathlete Jessica Ennis, U.S. sprinter Tyson Gay, South African swimmer Chad Le Clos and U.S. pole vaulter Jenn Suhr — all Olympic hopefuls and OMEGA brand ambassadors. The focus is on the athletes’ routines and concentration in the pivotal minutes and seconds before competition, a moment in time for each athlete that can set the tone for a potentially life-changing performance.

Article on filming the commercial:  http://www.ft.com/cms/s/0/67689dce-a9aa-11e1-a6a7-00144feabdc0.html#axzz33Djy4HkO

Website:  http://www.omegawatches.com