Tag Archives: Robert Frost

“The Road Not Taken”: Robert Frost Cinematic Poem Commercial For Ford Directed By Exit Films’ Mark Molloy (2009)

“The Road Not Taken” is a Cinematic Poem Short Film Commercial Featuring Poet Robert Frost for Ford in New Zealand Directed by Mark Molloy.

Directed By:  Mark Molloy

Agency: JWT, Auckland
Executive Creative Director: Angus Hennah
Production Company: Exit Films, Melbourne
Director: Mark Molloy
Producer: Wilf Sweetland
DP: Greig Fraser
Post-Production: Fin Design, Sydney

Music written & produced by:  Andrew Callaghan


The voiceover in this ad is a reading of Robert Frost’s poem of the same name, while the pictures tell the story of a man and all the possible lives he could lead. An emotive piano soundtrack for this ad that reaches through the gamut of emotions felt in life – tenderness, despair, quietude, determination, and everything in between.

The Road Not Taken By Robert Frost (1874–1963)

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.